Find Influence magnet People In Your Niche
The best way to do this is to go to BuzzSumo.com and type in one of the primary products, categories or services you offer. Say for example you’re a web designer and you want to know who the top influential people are in your niche.
You head to BuzzSumo.com and you type in “social media expert” with quotes and you see a listing at the top of the page for: hollywoodlife.com
It has 15,800 Facebook shares. And then the results beneath it dwindle down quickly in total social shares. You can bank on this publisher being an influential person in your niche.
Find Out What Your influence magnet Care About
How do you do this? Simple. You read the post or follow the link of the listing on BuzzSumo.com and read whatever you find on the page you’re presented with.
While on the page you need to extrapolate data and come to grips with what they are discussing or sharing and once you’ve read through their post or page you will now know what they care about and what they are interested in.
Create ‘Similar’ Content On That Topic
This is easy. Now that you know what they are sharing and where their mind is at with the topic they are getting lots of social shares for, you now need to go and publish content similar to this that hinges on the topics of interest.
When you create content it needs to appeal to the Influential people in your niche and when you write about the topics that you just read about you immediately appeal to these people as a “friend” or someone who is “like minded” and is seen as an authority on the topic. You become “shareable”.
Once you’ve finished the first draft of your content you need to follow the final step which is the “secret sauce” of it all…
Add ‘Share’ Triggers
What are Share Triggers?
They’re scientifically-backed psychological principles that — when embedded in your content — encourage people to share and link to your content.
Share Triggers primarily give your content that “WOW” factor which turns to readers into leads and leads into customers.
So how do you write content that gives off that “WOW” factor?
All you do is back up the rants of the influence magnet with meaty data that supports their cause. It must “make them look good” and support their arguments.
For example, if you read an article on www.BuzzSumo.com that says “Social Media is Hot” you will want to support that rant and write about why it’s a failing “maze” designed to trap people into social interaction which keeps people from doing what is successful online to drive traffic and convert new customers.
By writing in a fashion that supports the influence magnet’s rants and arguments you are now showing them that you are a “fellow supporter” and that creates the “WOW” factor and that is what will get them to post your content as a show piece to their audience because they essentially are looking for others who back up their claims and arguments to “make them look good” to their followings.
Once you believe you’ve published a great piece of content with Share Triggers you then contact the webmaster or the website owner of the original article you read and you tell them you are a fan and supporter of their work and you also have published a similar piece of content that you believe their readers could benefit from and you ask for a “host beneficiary” relationship where you allow the influence magnet to post your content to his/her readers to make him/her look good and you tell the person you email or contact that you would like to offer a special discount to all his/her readers if they act on a special you’re having.
Once you iron out the details you send that off and wait to hear back.
Make sure you post a link to your published content because if the person reads it and likes it, they will write you back to discuss a “host beneficiary” relationship where he/she promotes your content to their audience to support their claims and arguments and that gives you free publicity and mass exposure and mass social shares too and makes the influence magnet more credible to his/her audience allowing them to sell more goods and you also get your products and services promoted at a discount as well. It’s win, win, win!
Are you familiar with Google Trends?
You might know of it or know it’s available as a tool to help you determine if a market is trending, if it has depth and longevity and if it’s worthwhile pursuing a category or business idea to help you profit and take market share.
Google Trends is the most amazing “historical data” tool on the planet.
For example, let’s say you find a long tail keyword phrase like “fee based financial planners Denver” and your keyword tool says that you will make money from this phrase if you rank page one because of the % of the traffic
that wants to buy.
You go to Google.com after finding one of these keywords and you put it into the search engine to see if any Adwords ads pop up on page one. They do.
Then you check some obscure page like Page 4 where almost nobody in online search goes and you still see Adwords ads.
Now you know for certain that people are willing to pay per click and impressions just to have ads displayed at all times for this specific keyword phrase.
You now have a 95% inside knowledge that if you can get page one placements for this phrase you will get traffic that is highly intent on buying and it’s a ‘profitable’ term to target because of all the Adwords ads…
…you start telling yourself that you’re going to be rich and you begin planning for a long-term strategy of a “set it and forget it” mindset…
…do you stop there and go and optimize for it? I would, or I did with a 95% accuracy for many years for many clients and that worked OK until I realized that Google Trends fills the other 5% giving you a 100% rifle approach to page one placements and making you or your clients long-term wealth and profits.
So let’s take our phrase “fee based financial planners Denver” and go over to Google Trends now and put it into the search box.
This tool right here is what separates you from everyone else in the industry if you’re a marketing person, because there’s a HUGE difference in the visibility and credibility, which both lead to profitability, when you go from 95% accuracy to 100% accuracy on targeting keywords to pull traffic from Google.
What you will see going back over 3-5 years when you type in any variation of “financial planning/planner” etc. is a downward trend.
What this means is that while your keyword tool says it’s awesome and Google says it’s profitable the long-term trend of the niche is going down.
Therefore you won’t be taking a long-term approach at this…
So if you want to drive traffic to your site using long-tail keywords and you use Google Trends and you find that the overall trends point downward from where it started out…
…make sure you have a short-term goal with a fast exit strategy in mind so that you capitalize on the market while Adwords says it’s “hot” and when the traffic dies and the money has dried up you are already onto bigger and better things.
However, if you do a search for a long-tail phrase and see a graph with a trend that has been slowly and steady rising over years then you can bank 100% on that if you optimize and rank for that phrase or the variations you’ve researched, you will rake traffic and conversions for A LONG TIME and can make your whole career on just a handful of these types of terms.
I don’t know about you but either way you look at it, whether the graph is up (Long-term traffic and brand exposure strategy) or it’s down (short term placements, quick conversions and then ‘pull out’ strategy) you will profit!
So I encourage all of you to get a hold of an amazing keyword tool that can literally show you where the money is; head over to Google and verify that the phrase you want brings up Adwords and that it has at least a 2-4 page depth.
Then go to Google Trends and see which way the graph goes, and use that final piece of data to determine whether you are going to do a “long-term” approach to success or if you should be doing a ‘short-term, fast placements, in and out and quick conversions strategy’ to make money now while the market is hot.