Our Online Marketing Services includes
- Content Management
- Content Marketing and Business Collateral marketing (very crucial for Humming Bird Update)
- On-Site SEO Improvement
- Mobile Compatibility of website
- Online Reputation Management
- Social Media Marketing (Facebook, Twitter, Linked-In etc)
- Internet Profiling of Product/Service/Company
Your products or services may be competitively priced or high quality, but if potential customers or clients don’t know you exist, you’re in trouble. Website Retrofit is in the business of ensuring you get the exposure necessary to tap the market you’re looking for. Simply, we help you promote your business online.
Whatever your industry or company size, our team of experts offers a range of search engine optimization and marketing services to promote your business efficiently and cost-effectively. Let us ensure your business comes up in the top-10 results in search engines like Google, Yahoo and Bing. We work hard to guarantee visitors from targeted cities, countries or industries can locate you with ease, and ensure your website engages them once they have found you.
Website Retrofit has a proven track record of successful SEO campaigns – your success is our success!
Our marketing strategists and SEO specialists have worked with clients in diverse industries, including private individuals, start-ups, small to mid-sized businesses, corporations, non-profit organizations and associations, law firms, real estate agents, medical offices, and educational institutions . We offer our services to clients across Canada and the United States, frequently improving the SEO of companies situated in Toronto and the GTA.
How Will an Website Retrofit SEO Campaign Benefit Your Business?
Differentiate Yourself from Competitors: Our team strives to earn you a high-ranking position in the top search engines, giving you an advantage over many of your less marketing-savvy competitors. A local Search Engine Optimization campaign is an investment you can’t afford not to make.
Reach the Right Target Market: Website Retrofit will help you boost your business by targeting visitors from specific cities and areas. We work hard to ensure you get relevant traffic to your website, leading to greater sales for businesses and donations for non-profit organizations.
Strengthen Your Reputation: When your company appears at the top of a search engine, you appear more legitimate, well-established and trustworthy. Inspiring confidence in potential clients and customers, Website Retrofit will help you build credibility and bolster your business.
The SEO Specialists You Can Trust
Website Retrofit brings extensive experience and marketing expertise to the table, devising a unique Search Engine Optimization campaign that increases traffic to your website and generates sales or leads.
Our SEO campaigns are tailor made to reflect each individual client. Whatever your industry, the size of your company, or the scope of your products and services, Website Retrofit is dedicated to positioning you as a front-runner. Here’s how it works:
Step 1: Competitor Research and Keyword Selection
Website Retrofit’s SEO specialists analyze your competitors’ marketing campaigns, exploring what they’ are doing right and where they can improve. We work with you to understand your business, who you are, your products or services and what sets you apart. Our marketing strategists select effective keywords and phrases that will improve your position in search engines and draw the right traffic to your website. In a cluttered e-marketplace, we help you separate yourself from your competitors.
Step 2: Search Engine Ranking
As a Google Panda and Penguin search engine and social media optimization services provider, our specialists use a variety of effective SEO techniques to increase the visibility of your company. We use our proprietary WhiteHat SEO 2.0 Permutating Gyroscopes™, an advanced software supported by our Web-based Neural Network (WEBNN), to improve your ranking in major search engines like Google, Yahoo and Bing and increase your presence on social media channels. Website Retrofit continually analyzes SEO and marketing trends and technological advances, ensuring our campaigns yield results for our diverse clients.
Step 3: Calls to Action
Website Retrofit’s SEO specialists have a proven track record of earning our clients a top position in diverse search engines and increasing website traffic, but that’s just the beginning. Our online marketing strategists strive to motivate your clientele to act. We ensure your web layout, content and branding are effective, inspiring clients to contact you for a free quote, to learn more about your services or to make a purchase. Helping you generate leads is our business.
Search Engine Optimization (SEO)
We guarantee a Page#1 Ranking on at least 1 set of keyword phrases for your website. Online marketers know that first pages is everything. Our proprietary process targets different kinds of results, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Our SEO experts consider how search engines work, what people search for, the actual search terms typed and which search engines are preferred by their targeted audience.
The White Hat SEO Process
Effective and meaningful SEO is an ongoing process, not a 1 time flick of the switch. In addition to our proprietary algorithms, here is what we do for you:
We optimize your website by editing its content, HTML and associated coding to increase its relevance to specific keywords
We remove any barriers in your website to the indexing activities of search engines
We have a team of SEO specialists that manually adds thousands of high value (authoritative) backlinks and inbound links: .edu, .gov, .org, social media bookmarks, Facebook, Web 2.0 link-wheels, blog posts, article directories, forums, and website profiles.
Most importantly, we identify and narrow down the specific market segment your website is targeting and put all of our focus there first. This is a key factor that give us better results that all other search optimization programs.
Moreover, effective SEO may require changes to the HTML source code of a site and site content. Our team of expert consultants assesses and re-engineers your website designs, menus, content management systems, images, videos, shopping carts, and other elements to ensure they are optimally search engine friendly.
Search Engine Marketing (SEM – Pay Per click Google Campaign Management)
We generate sales leads by increasing traffic to your website through the use of pay per click ad placement, contextual advertising, and paid lead generation services. Based on years of experience, we help you manage your Google Adwords Campaigns minimizing costs while bringing quality Internet traffic – not just any traffic.
Social Media Management (SMM)
In addition to search engine optimization techniques, we also use a variety of Social Media channels such as Facebook, You Tube and Twitter to generate buzz for your business. Our team of seasoned SMM experts can vigorously attract attention to your brand and web presence.
Online Reputation Management (ORM)
Our team of Internet Public Relations Specialists tracks what is written about a client on the Internet, then utilizing sophisticated online and offline techniques, promotes positive and neutral content, while at the same time pushing down negative content so that it is no longer seen or heard. In other words, we neutralize any negative publicity reflecting on you or your business. This process is also known as Counter-SEO.