Digital Strategy and Consulting

Website Retrofit’s digital strategy team consists of from all facets of the digital experience. Our focus is to become your trusted advisor in order to help you make the right decisions when it comes to your online presence.


This includes matching specific user preferences when presenting the content of your website to that particular user. This is accomplished by tracking user behavior on the website in order to ensure that the site is tailored or “personalized” for that user.

Search Engine Optimization
Search engine optimization is often about making small changes to parts of your website in order to affect the visibility of your website in a search engine’s organic or unpaid search results.

Information Architecture
This includes the structural design of websites and other online solutions to support usability and findability. Typically, it involves organizing the information which is then used and applied to ensure a productive front-end user experience.

A/B Testing
A/B testing is a simple way to test modifications on certain pages of your website against the current design and determine which ones produce positive results. It’s a way to validate that any change to an element on one of your web pages is improving your conversion rate.

Email Marketing
Email marketing, using a current customer database or a purchased list, should enhance the relationship of an organization with its existing customers, encourage customer loyalty and repeat business, and help acquire new customers.

Creative Strategy
This area projects the tone for the site and outlines usability features. It defines the site hierarchy, by determining what the most important features/pages are on the site in order to produce the most optimal user experience.This includes design guidelines, user mapping, and information architecture.

Web Analytics Mining

We use web analytics tools to understand the health of your website while mining data to provide you the most ROI possible for your website. When used together, predictive analytics and data mining can make marketing your website more efficient and produce successful outcomes.

Requirements Definition
The best place to start when designing a new website or creating a new section is with a definition of the necessary requirements. Answering our strategists’ questions will put you well on your way to optimal online success through a thoughtful, intelligent, and detailed definition of requirements.

Social Media Strategy
It’s critical to have a strategy behind your social media marketing efforts. The outcome of your social media strategy should include generating new leads, increasing your newsletter membership, promoting news and events, and more.

Experience Design
This concept is driven by understanding the moments of engagement between your visitors and your brand, along with the emotions they create. Experience designers analyze existing touchpoints and create new ones to produce the desired outcome.

Functional Analysis
This includes developing a plan that contains the recommended functionality in terms of site tools and their features. This strategy includes defining the necessary tools needed for the site and documenting the front-end and back-end features needed for implementation.

Search Engine Marketing
SEM is the form of internet marketing that deals with the promotion of your website through optimization and advertising. This may come in the form of paid search as well as the placement of website ads through a network of sites. The goal is to achieve a higher ranking on search results pages.