What’s IDX

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Internet Data Exchange, most commonly referred to as IDX, is how MLS listings end up on a website.

Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database to be displayed publicly.

Anytime you see properties on a website that came from an MLS, it was made possible through IDX.

Most real estate agents and brokers use IDX to simply display MLS listings or home search tools on their website, but as home buyers have become more Internet-savvy, IDX has evolved to encompass more. Agents today have the option to use basic home search tools provided by their MLS, or build more advanced IDX solutions; usually with the help of an IDX vendor.

IDX Data Feeds

IDX data sample
IDX data feed sample
Over time, agents wanted more than the basic search products their MLS offered, so a new raw IDX data feed option was created. Raw data feeds allow agents and brokers to download all available IDX listings in a simple format (similar to an Excel spreadsheet) that could be used with custom home search applications.

IDX Vendors

IDX data feeds provided agents the freedom to create their own custom home search solutions, but most agents lacked the programming know-how and turned to software developers for help implementing the feeds. As more real estate agents sought out these advanced IDX solutions, new companies that specialized in IDX sites and other search products became known as IDX vendors. These vendors make it easy to add an IDX solution that’s tailored for a specific real estate market, a certain type of buyer, or even a particular business goal.

Diverse Solutions
Diverse Solutions, a leading IDX vendor
With the help of IDX vendor products, today you can find IDX in use all over the web. From older-styled search forms to search pages with interactive maps and even mobile IDX apps, it’s now easier than ever to add IDX to a website. Most websites displaying MLS data on their site today use an IDX vendor. Learn about the search tools now available, including a comparison of the major IDX providers, in our IDX vendor guide.

Frequently Asked Questions about IDX, MLS

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MLS IDX Data Questions
Are commercial listings such as office, retail, or warehouse included in the IDX search?
Commercial listings are provided in most of the data feeds we offer, but you can double check availability for your MLS on our IDX coverage list.

Can I remove all shortsale or other distressed listings from search results?
dsSearchAgent allows IDX users to perform searches that exclude distressed listings. You can also create custom IDX links for filtering these listings in your admin area.

dsIDXpress does not offer any way for IDX users to exclude distressed listings, however you can use our WordPress link structure to create custom IDX URLs for this purpose.

Does the IDX include search for REOs, shortsales, and bank-owned listings?
REO, shortsale, and other distressed listing filters are included with both our Mapping IDX (dsSearchAgent) and our WordPress IDX plugin (dsIDXpress), as long as the data is available. Most areas include this data in the MLS data feed; otherwise we do our best to manually filter distressed listings. To see if your MLS provides foreclosure IDX data, check out our MLS IDX coverage page.

How much of the IDX search offers CSS/layout customization?
dsSearchAgent mapping IDX includes an admin area where you can modify the colors, but there is no CSS or other layout customization. However, we do include search widgets that can be modified with HTML or CSS.

The dsIDXpress IDX plugin is fully customizable with CSS. Nearly every item on each MLS listing page is assigned a class or ID that can be manipulated with CSS. Our IDX MLS plugin usually does a great job adopting the styling of your WordPress theme, but you can make additional changes to all the elements (including listing widgets, IDX modules, and MLS search pages) using CSS.

Are manufactured/mobile home listings included in the IDX search?
Manufactured and mobile home listings are included in most of the data feeds we offer, but you can double check availability for your MLS on our IDX coverage list.

Does the IDX offer lead integration with Sales Force?
REO, shortsale, and other distressed listing filters are included with both our Mapping IDX (dsSearchAgent) and our WordPress IDX plugin (dsIDXpress), as long as the data is available. Most areas include this data in the MLS data feed; otherwise we do our best to manually filter distressed listings. To see if your MLS provides foreclosure IDX data, check out our MLS IDX coverage page.

dsIDXpress does not offer any way for IDX users to exclude distressed listings, however you can use our WordPress link structure to create custom IDX URLs for this purpose.

Does this IDX send emails to clients with new MLS listings?
To send new MLS listing emails to clients you will need our dsSearchAgent mapping IDX solution; these listing alerts are not included with our WordPress IDX plugin.

Does the IDX offer lead integration with Top Producer?
Yes, dsSearchAgent includes IDX lead integration with Top Producer. Just provide your account ID and we’ll automatically send any new IDX leads over to your Top Producer account.

Is WalkScore included with the dsIDXpress plugin?
Yes. WalkScore data is show on every listing detail page where available, and you can also use our custom URL builder to create IDX result pages that filter using WalkScore.

IDX, MLS, and WordPress FAQs

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Setup and General Questions
Are you compatible with my MLS?
Visit our IDX coverage section for a complete list of the MLS IDX data feed areas where we offer services.

How much does your IDX service cost?
All of our IDX products include a one-time setup fee, along with a monthly or yearly service fee. In addition, some MLS areas charge a small fee to members for the MLS IDX feed in addition to our prices.

dsSearchAgent mapping IDX is priced at $199.95 for setup, and either $99.95 per month or $999.95 per year. We offer discounted pricing for some areas; please visit our mapping IDX pricing page or call or email for details.

dsIDXpress IDX plugin is priced at $99.95 for setup, and $29.95 per month. More details available on our IDX plugin pricing page.

How much does the Mobile IDX cost?
At this time, our mobile IDX solution is only available with the purchase of a dsSearchAgent mapping IDX account. See our mapping IDX pricing page for details.

What the difference between your Mapping IDX and your WordPress IDX plugin?
Our Mapping IDX (dsSearchAgent) is our full-featured IDX solution that focuses on lead capture. It can be used on any site, running any platform, and includes advanced filters, customization options, modules, search features and lead capture abilities.

Our IDX plugin (dsIDXpress) adds listings to your WordPress IDX site primarily for SEO. As a stand-alone IDX search, it provides basic customization and search filters, or it can be used along with our Mapping IDX for added functionality. The dsIDXpress plugin is only compatible with sites running WordPress.

For more details on the difference between SearchAgent and IDXpress, including a side-by-side comparison of our IDX solutions, check our our IDX solution comparison matrix or our quick idx checklist.

Does your IDX work for Canada listings?
Yes, our IDX solutions are available for select boards in Canada. Please check for your province our IDX coverage list to we offer service for your Canada MLS board.

What steps are involved with setting up a new IDX account?
Once you’ve placed your IDX order, we’ll automatically send you any necessary MLS IDX agreements along with instructions on how to complete. Simply complete and sign the forms and send to your MLS for approval. Once your MLS notifies us that your agreement has been approved, we’ll email you access to your new IDX account. In most cases, the process to add IDX search to a real estate website takes less than 3 business days.

We already have dsSearchAgent. How quickly can we be setup with dsIDXpress?
Usually we can add additional IDX services immediately to any account that has already gone through the initial approval, but this can vary based on your MLS. Please contact us for details for your MLS feed or association.

Do you offer VOW for my MLS?
A VOW, or Virtual Office Website, takes on slightly different meanings from one MLS to the next. Most areas consider our MLS search to be an “IDX” solution, however because we do include buyer registration, some MLS areas (including MLSPIN in Boston) consider our product to be an “VOW” solution. For details on whether we offer IDX, VOW, or both for your area, please visit our MLS coverage page or contact our sales department.

Do I need both dsSearchAgent IDX and dsIDXpress on my site?
dsSearchAgent (our mapping IDX) and dsIDXpress (our WordPress IDX plugin) are sold separately, and can be used independently. Either can be used as a stand-alone IDX solution for your website, but for the optimal features, filters, site integration and lead capture, most agents and brokers use both solutions on their site.

Real estate agents and brokers are encouraged to use our IDX comparison guide to compare the differences of our IDX solutions.

Are there additional membership or MLS fees to use your IDX products?
Generally, no — but some MLS areas or Realtor Associations charge their members a small setup or monthly fee for using the MLS IDX feed. Our sales representatives will notify you of any possible MLS fees, or you can visit our MLS coverage area for MLS fee details.

Do I have to be a licensed real estate agent to use IDX on my site?
Yes. All our data providers have very strict rules on who can display their MLS/IDX listings. We can work with developers and web designers to get started, but our IDX search products need to end up on the website of a licensed real estate agent or broker.

Can agents use IDX on their site, or do I have to be a broker?
In most cases, both real estate brokers and agents can use IDX on their site. To see a list of which MLS IDX feeds are for broker websites only, find your MLS in our IDX coverage list.

Why is my trial account only showing properties in California?
Most MLS rules won’t allow us to give you access to their IDX feed data until they have approved an IDX data agreement for your account, so most of our trial accounts include a sampling of fake listings in California and do not include any live listing data. To try our IDX with live listings for your MLS, contact our sales department and they can show you existing client sites in your area that you can visit for testing.

How many properties are available through IDX for my MLS?
Most properties that you find in the MLS database as a Realtor are also included in the IDX feed, but not all. Some brokers or agents who add their listings to the MLS database will “opt out” of showing those listings via IDX display, which means their listings will only appear to other Realtors – – they are not available in the IDX feed. Usually the IDX feed includes over 90% of the listings found in the MLS database; but some areas have higher or lower percentages of opted-out properties.

I want IDX that gets me more traffic. What do you offer to help my site get indexed?
Our dsIDXpress plugin is our IDX solution designed to get MLS listings indexed on any real estate website. As soon as you install dsIDXpress on your WordPress real estate website, it generates a new page on your domain for every listing in your MLS IDX feed. Depending on your area, this can mean over 10,000 new indexed IDX listings on your website; it’s all on your domain and your server. Every listing page is search engine optimized to get your real estate website indexed for IDX listings. Learn more about the SEO benefits of our plugin in our product tour, compare our IDX solutions, or try a free demo of our IDX plugin on your site with our free IDX trial signup page.

How long is the free IDX trial?
Our dsSearchAgent free IDX trial accounts last 10 days. To extend your trial, please contact one of our sales representatives.

Our dsIDXpress free IDX plugin trial accounts do not expire, however there are no live listings included with our trial accounts. To see how live IDX search updates will look on your site, please contact our sales department.

Do you offer a nationwide MLS IDX for all 50 states?
Unfortunately, there is no MLS that covers the whole country. Some MLSes have joined together to form large state-wide MLS data feeds, but there is no national MLS at this point. We do, however, offer IDX service in 100s of areas, in nearly every state, and can combine MLS IDX feeds together into a single IDX plugin or mapping IDX search account. You can see all the states and areas where we offer MLS IDX feeds in our MLS Coverage section.

Where can I get a demo of your IDX services?
We offer working demos as well as free trial accounts for each of our IDX solutions.

dsIDXpress IDX plugin demo site
Do you offer discounts or promotions on your IDX search?
We offer discounted IDX solutions for some MLS areas, please visit our MLS coverage section and our pricing pages for details. We also have discounts available for Realtors who purchase more than one IDX solution, those who pay yearly, or other occasional promotions. Please contact us for details on available discounted IDX costs for your MLS.

I am a member of more than one MLS. Can I get a combined feeds for my site?
Yes, we can combine MLS feeds into a single IDX search. There are a few exceptions, but most MLS boards and associations allow us to combine their IDX data feeds.

Can I test out your IDX on my site before I decide to buy?
Yes, we offer free IDX trial accounts of both our mapping IDX and our IDX plugin.

dsSearchAgent mapping IDX trial signup (includes mobile IDX)
dsIDXpress IDX plugin trial signup
WordPress IDX Plugin Questions
Is it free to create a WordPress blog?
It’s free to create a real estate blog or website with WordPress; however you will need to pay for a hosting server for your WordPress blog in order to use certain themes and plugins, including our dsIDXpress plugin. A typical hosting server will generally cost between $8 and $12 a month.

Is the dsIDXpress plugin compatible with Blogger or Drupal?
No, at this time dsIDXpress is only compatible with WordPress.

What WordPress themes does dsIDXpress support?
The dsIDXpress IDX plugin is designed to be compatible with all WordPress-compliant themes.

Does dsIDXpress include any map search abilities?
No. dsIDXpress will plot IDX search results on a small Google Map, and you can create widgets for your sidebar that display filtered listings on a map – – but there is no option for users to perform searches using a map search interface. Map search features are only available with our dsSearchAgent mapping IDX search and mobile IDX search solutions.

Will my site be indexed for every IDX property in my MLS?
Once you install dsIDXpress, your site will show every IDX listing available in your MLS. Every IDX listing on your site is fully indexable, and can be viewed, crawled, and indexed by Google, Bing, Yahoo, and other search engines. Depending on how many properties are available in your area’s MLS IDX feed, this could mean 10,000 or even 100,000 new pages on your website – so most sites do not get indexed for every IDX listing. Usually IDX listings in the cities, neighborhoods, or areas that your site talks about the most will get indexed the best.

I’m a WordPress site developer. Do you offer any reseller options for your products?
Please contact our sales department for details on our reselling options for developers and agencies.

Do I have to use a WordPress blog for your IDX plugin?
Yes, at this time our IDX plugin will only work on sites running WordPress.

Is the dsIDXpress plugin compatible with WordPress Multisite or MU?
Yes, the dsIDXpress IDX plugin is compatible with the Multisite version of WordPress.

Can the dsIDXpress WordPress IDX plugin be implemented on any server?
Yes, our WordPress IDX plugin can be used on any hosting server. However, we do record the hosting server IP address and domain name for each IDX account for security purposes, so if you change your hosting server or domain name, or if use a server that regularly changes their IP address, let us know.

Is the dsIDXpress IDX plugin compatible with GoDaddy?
Yes, our WordPress IDX plugin is compatible with any hosting service. See IDX hosting details here.

Are there extra costs to use dsIDXpress on multiple website URLs?
Yes, pricing for dsIDXpress is based on the number of sites (or URLs) where you have activated the plugin. Our regular setup fees, monthly fees, and approval process applies to each website using the WordPress plugin, however discounted pricing may be available for each additional website URL on a single account. Please check our IDX plugin pricing page or contact us for details.

How can I retrieve my dsIDXpress activation code?
If you are a dsIDXpress customer with a paid account, please contact our IDX customer service to retrieve your existing activation code. If you are using a free trial account, just return to our IDX plugin trial page to generate a new code.

Mobile Websites

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With unprecedented growth of smartphones and tablets in last few years has completely change the way Web Information is accessed today. More than half internet users are from Mobile or other handheld devices. This facts make it imperative for all Web Applications, websites, e-commerce portals, blogs, forums or social media sites to be compatible on all devices, so you do not lose valuable leads and customers coming from handheld devices.

In the post-PC world, responsive design is a must. Sites with responsive development provide an excellent experience on any screen: mobile, tablet, desktop, and even television.Responsive web design is a way of making a single website that works effectively on both desktop browsers and the myriad of mobile devices on the market. Responsive architecture gives the best quality browsing experience – whether on a smartphone, tablet, netbook or e-reader, and regardless of the operating system.

Responsive Web Development is an excellent solution for developing all devices’ friendly Web Applications and Websites. At Website Retrofit, we have been the front runner with our excellent experience in Responsive Web Development using industry standard frameworks and coding.

We build clean, usable and responsive applications and websites that are responsive and content focused. Responsive design is a forward-thinking technology, so we develop sites that will work on next year’s devices as well. Our responsive websites changes its appearance and layout based on the size of the screen the website is displayed on.
Advantages of Responsive Design

With responsive application sites, you’ll be making your website accessible to people 24/7. A lot of your customers will constantly be on the move. In fact, this is one reason why people are turning towards mobile devices to access the web. If your website is not accessible to this sizable chunk of customers or potential customers, then your business has a lot to lose and your competitors have a lot to gain. Don’t let that happen to your business.

  • Increasing your reach to wider audience using tablet and mobile audiences
  • Increase sales and conversion rates
  • Consolidate your analytics and reporting, since you manage one single site and not multiple site or mobile native apps
  • Increase your visibility in search engines
  • Save time and cost on mobile development because responsive works on all devices, seamlessly
  • Save time and cost on site management
  • Consistent User Experience

At Website Retrofit, we understand that responsive design strikes a delicate balance between adapting one design across different devices and platforms and maintaining a single consistent experience. We combine our years of experience and knowledge in both web and mobile platforms to create a solution that is relevant and effective for your online business and information gateways.

Our developers follow flexible and fluid grid system which adapts to its environment, so the same design and code shrink or expands into any browser without sacrificing looks or performance. We focus carefully on product goals, ease of use and clear content hierarchy so that different versions of the website integrate seamlessly.

Small Bsuienss Web Development Strategy

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Cross-Browser Compatible

What browser or what devices are you using to view this website?
Is your website Mobile Friendly? Does it adhere to Responsive Website Design?
We never know if a visitor to our website is using a PC or a MAC, maybe even an iPhone® , Android® or tablet. How will your website look? Will it even work at all?
Don’t assume because it looks good to you that it looks good to everyone.

W3C Standards
HTML5 is here. We now develop to this latest, cutting-edge standard. W3C standards enhance accessibility and promises long-term durability (which we call “forward compatibility”) for any document published on the web. If you care to reach the largest audience for the longest time possible, you want to work with web standards, and where document structure and layout are concerned, HTML5 and XHTML & CSS are the way to go.

Accessibility
We’re talking “Accessibility”. Is your website built using frames? How about flash? If you can answer yes to either of these questions, your website may not be viewable to your highest potential customers.
Companies with many computers typically rely on their IT department to update software and plug-ins, and this takes time. What if the IT department hasn’t gotten around to updating the decision makers computer yet?

Search Engine Friendly
Even if you have the coolest website on the internet, if people can’t find you on the search engines, you don’t exist!

Search Engine Optimized
The search engines are of paramount importance to our clients. Good thing “class” has two S’s in it so we can place a special emphasis on the search engines here. We build websites in a way that the search engines love and will allow it the best possibility to achieve the highest position on the search engines.

WEBSITE MAINTENANCE
Let’s be honest with each other. The content on your website is getting older every day. That’s a fact. You might not know how to update it or you’re just too busy. Either way your website isn’t receiving the attention, nurturing and maintenance it needs. And so, there it sits, doing nothing, languishing… all alone.
We can help. We have been maintaining websites for busy business owners since 1997. Let us provide your website with things such as fresh content, targeted keywords, monthly maintenance and the extra special attention it so desperately needs. The reality is, if you want your website to work, it must be fresh, and it must be cared for.

Ways We Keep Your Website Well Maintained
Updates to calendar or events
Add breaking news or upcoming events
Add photos, graphics, graphs and charts
Text re-writes and improvements
Site facelifts and makeovers
Keeping the homepage fresh for return customers
Product changes and additions

Why Use Our Website Maintenance Service?
Have our web experts at your fingertips whenever you need one.
Outsource to us, no need to have a web designer on staff.
We use valid W3C code.
No need to train your staff on content management programs.
Fast Turnaround. Most requests completed within 24 to 48 hours.
Cost-Effective updates. Fresh websites do better on the search engines.
You already have enough to think about.
Professional edits – your web site maintains its quality.
Economical and convenient
Website Retrofit is the professional’s choice for one-stop, cost-effective website maintenance. We take care of the details so you and your staff can get back to doing what you do best – running your business!

CONTENT MANAGEMENT SYSTEMS
Content Management Systems (CMS) vs. Open Source CMS
CMS (content management systems) for websites have existed in different forms for several years. While these systems have always provided a means for non-technical personnel to update and sometimes manage content, until recently the majority of these systems negatively impacted Internet marketing efforts.
Open source means that the application is built in a “non-compiled” code format. Any developer is permitted to use the application and make whatever changes to the code they require to meet their needs. In most cases the base product is offered to the open source community free of charge. Developers who implement the product continually build new modules and applications that are compatible with the system. This means that rather than having one company responsible for upgrading the system, in many cases you will have open source communities consisting of thousands of developers who are continually building new modules and improvements.
Website Retrofit does not lock you into a proprietary content management system, but chooses to use open source content management systems. With today’s new generation of “open source” CMS systems many of the former weaknesses of content management systems have now become strengths. Rather than negatively impacting Internet Marketing efforts, these platforms make it easier to implement and manage content and make managing Internet Marketing efforts more efficient.

Open source CMS Website Retrofit develops and deploys:
Drupal
Joomla
WordPress
Website Retrofit recommends WordPress, an easy-to-use CMS (content management system) and blogging platform with the ability to incorporate e-commerce as well as other functionalities. The WordPress CMS platform is feature rich for you with easy-to-use plug-ins that install quickly so your site can grow as quickly as your business.

Nearly 17% of today’s websites are powered by WordPress
Backed by a large community of open source developers, WordPress is the #1 CMS we recommend due to its…
SEO Friendliness
Security and Creditability
Client and User Friendliness
Easily incorporate a Blog, Client / Member Login, E-Commerce Catalog

E-COMMERCE SOLUTIONS
Our shopping cart offers enterprise-level features, which allow you flexibility that is completely customizable to suit the needs of your ever-changing business.
Website Retrofit will develop an online shopping cart which includes:
Smart Dashboard Widgets
Customer Management
Order Management
Product Landing Page Development
Create and Sell Any Product
Manage Inventory
Cart Search Functionality
Breadcrumb Navigation
Price Filter
Popular Products Sidebar
UPS Shipping Integration
Supports a wide variety of popular payment gateways
CMS control panel includes: monthly sales overview, recent orders, and recent reviews, which you can amend, trash, publish and so on.
Real-Time Flash Banners and Coupons
Website Retrofit will create a “how to” video for the content manager. Video will include how to upload products, upload photos, process orders, etc.

GOOGLE ANALYTICS CONSULTING
Google Analytics may be free, but are you sure you have it installed properly? Is the data you are seeing reliable and actionable?
Google Analytics has a variety of configuration settings. Knowing the best way to apply these capabilities to your site requires a significant amount of experience. You will get the best performance from your website by having us help you interpret the data. Once we understand the specific challenges of your business, we’ll work with you to tailor Google Analytics to the needs of your website and help you perform a detailed analysis of the results.

W3C WEBSITE DEVELOPMENT
Why should I care that Website Retrofit uses HTML5 or XHTML 1.0 Strict, CSS, and W3C web standards?
When properly used, W3C standards enhance accessibility and promises long-term durability (which we call “forward compatibility”) for any document published on the web. If you care to reach the largest audience for the longest time possible, you want to work with web standards, and where document structure and layout are concerned, XHTML & CSS are the way to go.
Why Valid Source Code Matters For SEO
Testing your web pages in different browsers is an absolutely necessary process for building any web page. It allows you to see what others can see, and often you will notice mistakes in your website’s HTML code because of the broken appearance they cause in browsers. But what if your site displays the pages exactly as you intended. Are your pages error-free? Not necessarily.
If you’re concerned at all with search engine optimization… validating your source code is a necessity.
The W3C sets the standards for coding XHTML and CSS for web pages. They also provide tools to validate your code for free. So do some third-parties. The question you might be asking is, “If my page looks fine in Internet Exporer, Netscape, Safari, Firefox, etc., why do I need to worry about validation?” If all you’re looking for is proper display, you might not have to. However, if you’re concerned at all with SEO, and you probably should be, validating your source code is a necessity.
One reason for this is the difference between search engine spiders and browsers. Spiders “crawl” the web indexing web pages and their content. They are basically toned-down web browsers that aren’t concerned with displaying for a user but with recognizing content. In other words, search engine spiders are looking at the same code your web browser is and parsing it in a very similar way. This difference in functionality, however, is vast.
There is pressure on web browser developers to ensure that their browsers display pages correctly.
This often includes forgiving errors in the source code. Improperly nested elements, unclosed tags, unrecognized parameters – these are all errors in HTML code that might not affect your web page’s display in your favorite browser. However, when it comes to search engine spiders, it can be an entirely different story.
Why leave the possibility open of causing problems for search engines when they try to index your pages?
That is not to say that small errors in your HTML code will spell death for your search engine rankings. Certainly they won’t normally make your page invisible to spiders. They can, however, disrupt the vastly important process of a spider parsing your page for all relevant content or make some of that content invisible. And since so much of SEO is paying close attention to every little detail of your site and its content, why leave the possibility open of causing problems for search engines when they try to index your pages?
Benefits of valid XHTML & CSS
Increased interoperability. XHTML pages can easily be viewed on wireless devices like PDA’s and cell phones.
Cleaner, more logical code adding better integration in older existing systems.
Future transition to more advanced technology. Allows future XML technology to be easily integrated in to an existing site.
Greater accessibility, broadening your potential customer base. Pages will work with screen readers for the visually impaired.
Bandwith conservation. Pages are smaller than old HTML designs and will load much faster for slower internet connections.
Increased readability by search engines
WEBSITE USABILITY CONSULTING
Understanding your user is the most critical step in the development of any website but it’s our ability to marry the user’s objectives with your business objectives that sets our method apart. We keep your business, marketing, SEO, and technology requirements in mind and recommend strategies and solutions that meet your user’s needs, and your business goals. We can help you discover the power of usability, understand your users, and properly implement industry standards and best practices to maximize your online investments.

Specific Services:
Usability consulting
Information architecture & sitemapping
Web standards/style guide
We can review your site from a usability perspective to evaluate the overall health of your website. Our diagnostic will improve the effectiveness of your website by identifying and documenting specific problem-areas based on best practices. More importantly, we’ll provide recommendations on how to correct it.

MOBILE WEB DESIGN
Mobile is taking over at an alarming pace; on average 56% of Americans now own smart phones, and tablet shipments are projected to top 240 million worldwide in 2013.
Does your website strategy include Responsive Web Design (RWD)? Responsive web design responds to the needs of the users and the hand held devices they’re using. The layout changes based on the size and capabilities of that specific device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.
The Benefits of Having a Mobile Website
Website is more search engine friendly
Website will be optimized for all “smart” devices
User friendliness
Working towards “One Web” – W3C Recommendation

Design & Usability
Our award-winning designs and intuitive user experiences specifically address our clients’ business goals and solve user challenges. Driven by passion and innovation, our work has been recognized for high standards of excellence by numerous industry experts. Our websites not only give the front-end user a great online experience, they’re also easy to update for back-end administrators.

Development
Website Retrofit empowers our clients with an easy to use Content Management System (CMS). The Americaneagle.com idev® Content Management System(CMS) has evolved over the past 20 years to be a highly robust, highly flexible solution. idev CMS is constantly evolving and can be fully customized, yet the core platform can easily handle everything from a small consulting firm site to a large multi-site enterprise organization.
Site Search
Website visitors today are sophisticated and expect easy to navigate sites and they have little to no tolerance for a site that doesn’t easily provide them with information. Website Retrofit offers more than a site search solution. Our search functionality features rich tools and capabilities that enable marketers and merchandisers to execute personalized and targeted campaigns that enhance the customer experience and increase conversions.

WEB DESIGN & DEVELOPMENT
What makes Website Retrofit the best choice for your website development project? It’s a simple answer. You can’t afford to waste your investment for such a crucial aspect of your business by leaving it in the hands of amateurs. You are investing not only money, but your time when you decide to redesign your website. Not all websites are created equally. Our talented team of digital strategists, graphic artists, developers, marketers, project managers and business development associates work in a collaborative manner on projects for each and every client. Working together in teams, Website Retrofit is able to generate successful online results for our clients. We’ve been doing it for many years!

Ecommerce
All of our ecommerce platforms, including ROC, Magento, and Mozu, include features and functionality that turn your website traffic into conversions and repeat customers.
Key Features
Intuitive navigation allows users to quickly find products. Order management through easy to use content management systems as well as customized shipping, analytics, marketing, SEO tools, and secure hosting all help increase conversions. Let our successful experience in ecommerce development lead you to bigger online profits.
Markets
Americaneagle.com has ecommerce solutions that work for all kinds of retailers, manufacturers, associations and government agencies, from emerging to mid-sized businesses to large enterprises. We work for some of the oldest and largest brands in the world.
Beyond Features
Your ecommerce platform is more than the sum of its parts. With and ecommerce website developed by Americaneagle.com, not only will you receive the best in ecommerce functionality, you’ll get expert support, hosting, and strategic advice from a successful, experienced web design and development company.

Digital Strategy and Consulting

Website Retrofit’s digital strategy team consists of from all facets of the digital experience. Our focus is to become your trusted advisor in order to help you make the right decisions when it comes to your online presence.
Personalization
This includes matching specific user preferences when presenting the content of your website to that particular user. This is accomplished by tracking user behavior on the website in order to ensure that the site is tailored or “personalized” for that user.

Search Engine Optimization
Search engine optimization is often about making small changes to parts of your website in order to affect the visibility of your website in a search engine’s organic or unpaid search results.
Information Architecture
This includes the structural design of websites and other online solutions to support usability and findability. Typically, it involves organizing the information which is then used and applied to ensure a productive front-end user experience.
A/B Testing
A/B testing is a simple way to test modifications on certain pages of your website against the current design and determine which ones produce positive results. It’s a way to validate that any change to an element on one of your web pages is improving your conversion rate.

Email Marketing
Email marketing, using a current customer database or a purchased list, should enhance the relationship of an organization with its existing customers, encourage customer loyalty and repeat business, and help acquire new customers.
Creative Strategy
This area projects the tone for the site and outlines usability features. It defines the site hierarchy, by determining what the most important features/pages are on the site in order to produce the most optimal user experience.This includes design guidelines, user mapping, and information architecture.
Web Analytics Mining
We use web analytics tools to understand the health of your website while mining data to provide you the most ROI possible for your website. When used together, predictive analytics and data mining can make marketing your website more efficient and produce successful outcomes.

Requirements Definition
The best place to start when designing a new website or creating a new section is with a definition of the necessary requirements. Answering our strategists’ questions will put you well on your way to optimal online success through a thoughtful, intelligent, and detailed definition of requirements.
Social Media Strategy
It’s critical to have a strategy behind your social media marketing efforts. The outcome of your social media strategy should include generating new leads, increasing your newsletter membership, promoting news and events, and more.

Experience Design
This concept is driven by understanding the moments of engagement between your visitors and your brand, along with the emotions they create. Experience designers analyze existing touchpoints and create new ones to produce the desired outcome.

Functional Analysis
This includes developing a plan that contains the recommended functionality in terms of site tools and their features. This strategy includes defining the necessary tools needed for the site and documenting the front-end and back-end features needed for implementation.
Search Engine Marketing
SEM is the form of internet marketing that deals with the promotion of your website through optimization and advertising. This may come in the form of paid search as well as the placement of website ads through a network of sites. The goal is to achieve a higher ranking on search results pages.

Hosting & Security
Website Retrofit provides quality, managed hosting services for our customers. Unlike many other hosting providers, our hosting services are custom tailored to your site.

Website Retrofit offers complete peace of mind when it comes to your hosting needs. We provide our customers the four most important aspects of website hosting:
Reliability
Speed
Security
Scalability
Are you looking for reliability? We provide a redundant network/infrastructure design, 24/7/365 proactive monitoring with real physical employees in the datacenter 24/7/365 – NO outsourced third-party “smart hands”!

How about speed? We have many years of experience hosting ecommerce sites where performance directly affects the bottom line and have unique expertise in the different elements that impact site speed, including programming/database operations.

Are you worried about the security of your website host? We’ve been a PCI-compliant Level 1 Service Provider (highest level) . Website Retrofit uses PCI requirements as an underlying framework in securing all customer sites and we have experience with securing high-profile federal government sites (FISMA compliance). Our hosting experience also includes many years on the front-lines defending against web application/DDoS attacks.

Do you wonder about scalability? Our hosting services include a Managed Virtual Server Cloud Environment and we have tremendous experience in managing high-profile sites during high traffic events.
Integration
Website Retrofit integrations team has the experience and expertise to seamlessly integrate any third party software that your organization utilizes in order to give your users the best online experience possible.

Payment Gateways
Tax Providers
Shipping Carriers
Translation Services
Gifts Cards
ERP (Enterprice Resource Planning
CRM (Customer Relationship Management)
AMS (Association Management System)
OMS (Order Management System)
POS (Point Of Sale Systems)

ERP
No matter what ERP (Enterprise Resource Planning) your organization utilizes, Americaneagle.com will integrate it so that critical data, applications, and analytical tools are available throughout your enterprise, across all channels.
Epicor
NetSuite
Infor
VISUAL
JD Edwards
and more…

AMS
Americaneagle.com’s immense experience in implementing and integrating AMS (Association Management System) for small to mid to large associations and non-profits is one of the main reasons we are chosen to develop their online presence.
netFORUM
Aptify
Personify
iMIS
Cvent

Mobile
With the influx of smartphones, tablets, and everything in between, it’s quickly become mandatory that your business is accessible on the go via a mobile site or app.
Mobile Apps
A great app offers a truly unique and valuable off-browser experience. We make addictive apps that maximize entertainment and business functionality
Mobile Commerce
Translate all of your ecommerce functionality to the small screen with an m-commerce solution. With an intuitive, easy-to-navigate app from Website Retrofit, you’ll put your customers that much closer to checkout, wherever they are.

Responsive Design
With the abundance of so many different devices in which to access the internet, a responsive website is an ideal fit for many businesses. Responsive design allows you to display content to the widest range of devices without having to maintain separate versions of the site.

Give your customers the opportunity to interact with your brand anywhere and anytime with a mobile solution from Americaneagle.com. Whether your mobile solution needs a little push or a lot of hand holding, our mobile experts can provide valuable advice and strategies for capturing and converting the largest audience of users while maximizing ROI. Our mobile experts can steer your project from conception to completion, helping your team navigate between important choices like deciding between a mobile site, responsive site, or mobile app, and maximizing user experience. Choosing Website Retrofit for your mobile websites will ensure a friendly, easily navigable design that delivers the most valuable content to your target audiences in an upfront and intuitive manner.

Post Launch Support
Your website needs the support of a team that balances fast, reactive assistance with personal and knowledgeable proactive services. With over 20 years designing, developing, and hosting websites, Americaneagle.com has unparalleled experience in the industry.
WR Support
Website Retrofit ‘s dedicated account staff includes the right people with the right knowledge when your WP site needs it most.
With many years of Web Design and Development experience, our post launch team is able identify any problems and find the solutions to best fit your needs.
Magento Support
Our team of committed account managers offer 24/7 support to ensure your ecommerce site meets your business goals and continues to gain profitability.
Azure Support
With thousands of websites launched, Americaneagle.com acts as your trusted advisor with full & flexible team-based support.
Sitecore Support
From a monthly hour allotment to multi-faceted ongoing support, our retainer team is designed to provide you with reliable solutions and implementation.
Wordpress Support
Our support staff offers quick reactive assistance, along with a balanced, broad, knowledgeable and proactive approach to overall website support across all industries.
CRM
In order to better manage customer data and interaction, a robust CRM (Customer Relationship Management) that your company chooses to utilize is easily and seamlessly integrated with your new website.
Dynamics CRM
SalesForce
Sugar CRM
NetSuite

OMS
Integrating robust back office systems that help to manage orders, fulfillment, carrier, status, tracking, and more is crucial. No matter what OMS (Order Management System) you use, we can seamlessly integrate it.
Shopatron
Circle Commerce
MNP Retail
Dydacomp

POS System
A robust POS (Point of Sale) System, with inventory management software, built-in customer loyalty, automated purchasing, and robust reporting capabilities is the choice of many brick and mortar stores with an online presence.
NCR Counterpoint
Retail Pro
Fishbowl

LMS
If your organization is in need of integrating LMS (Learning Management System) to administer, track, report and deliver your e-learning tools, education courses or training programs, Americaneagle.com’s integrations team has the experience you require.
Blackboard
KMI Learning

Website Retrofit will work with you to chart your objectives and create a roadmap for the growth of your website after launch. For our team of experts, your goals are our goals; we will focus our efforts to ensure both your audience and business objectives are being reached. Our 24/7 support is prepared to meet your complex daily and long-term needs. With over 20 years of Web experience, we dedicate the right people to meet your needs on both a proactive and reactive basis. Everything your organization needs to build and maintain an aesthetically-pleasing, powerful, evolving website is there when you need it, backed by our 24/7 support structure. From multi-faceted ongoing support to providing a dedicated number of hours per month, our retainer team is there to implement reliable solutions for all your needs. We support customers in all industries, have a robust and easy to use ticketing system, track site changes, have a site alert system in place, and provide monthly reports.

Associations
Banking & Financial
Construction
Ecommerce
Education
Entertainment
Food & Beverage
Foundations & Charities
Government & Politics
Healthcare
Hospitality
Legal
Manufacturing
Marketing
Media & Publishing
Municipalities
Not for Profit
Professional Services
Retail
Spiritual
Sports
Technology
Travel & Transportation

WEBSITE TESTS

Posted by admin

Web Design
Web Development
Mobile Web Design
Info graphic building
Link Popularity Building
Flash Design
SEO Consulting
Database programming
E-Commerce Solutions
Content Writing
Blog Writing
Graphic Designs
Local Directories
Local Classifieds
Responsive Web Design
Local Press Release Submission
Google LBC Listing
Local Reviews/Citations
Mobile Apps
Mobile App Store Optimization

Error: 500 Internal Server Error
Error Establishing a database connection
File Permission errors
White screen of death (you just see a white screen on you web)
Plugins or update related errors
Functions errors on you web (show error for functions)
Broken Links (Identify and repair)
Fix Hacked Websites = 2 GIGS
Remove Malware into Website = 2 GIGS
Page cache or other caching errors
Page compression errors
Slow loading web site
Theme bugs or update
Any installations or updates errors
Widget problems
Speed up your site
Fix PHP

 

 

All text free from spelling errors?

Content has been placed consistently?

Page & Content formatting has been tested?

Print stylesheet exists and tested?

Meta data has been included and is appropriate?

Page titles are descriptive and SEO friendly?

Images have appropriate alt text?

Alt text is important for screen readers.

Title attributes are appropriate and SEO friendly?

Favicon has been created and displays correctly?

Footer includes copyright and link to site creator?

XML sitemap has been generated?

HTML has passed validation?

CSS has passed validation?

There are no broken links?

JavaScript is error free?

Displays & functions correctly in ie7?

Displays & functions correctly in ie8?

Displays & functions correctly in ie9?

Displays & functions correctly in Firefox (Mac & PC)?

Displays & functions correctly in Chrome (Mac & PC)?

Displays & functions correctly in Safari (Mac & PC)?

Displays & functions correctly in Opera (Mac & PC)?

Displays & functions correctly on mobile devices?

Tested at 1024 x 768 resolution?

Tested at larger resolutions?

Forms have been tested and processed correctly?

Forms send to correct recipient?

Required fields have been tested?

Web Statistics package installed and operational?

404 page exists and informative?

eCommerce Expert website

Posted by admin

We provide state of the art ecommerce web designs for both small and large businesses throughout the United States. If you are looking for a customized E-commerce website, look no further. We are experts in:

Woocommerce Shopping Cart
E-commerce Website Customizations
E-commerce Plugin Development
Role Based Pricing
Affiliate Plugin Integrations
And so much more!

Customized Solutions for Your E-Commerce Website

Our e-commerce web systems help you control every facet of your store. We can design your e-commerce website to be almost any way you want. After we discuss your site’s design with you, you will be asked to fill out a questionnaire which helps us understand your target audience, marketing objectives, and promotional strategies.Customized Solutions for Your E-Commerce Website

Our e-commerce web systems help you control every facet of your store. We can design your e-commerce website to be almost any way you want. After we discuss your site’s design with you, you will be asked to fill out a questionnaire which helps us understand your target audience, marketing objectives, and promotional strategies.

E-Commerce Website Features:

Security, so your customers feel safe and purchase from you more
Scalability, which providers your business the ability to grow as needed
Usability, so users enjoy using your ecommerce website and keep coming back
Self-service, so most tasks are automated and users can perform them on their own
Visually appealing ecommerce web design to keep your customers shopping on your site and finding there way around with ease

Our E-Commerce Websites Include:

Single page checkout, which provides seamless transactions with over 30 merchant companies including Paypal and Google
Unlimited products and pages so you can fully customize your store
Configuration of taxes and shipping costs so your administrative time reduces
A search engine friendly web design so you climb up in the rankings and more people find you
Site map submission to Google so your pages are indexed faster
A control panel which allows you to easily manage your site
E-mail campaigns and newsletters which keep your audience informed and coming back for future purchases
SEO friendly plugin integration to make it easy for you to optimize each product for optimum search engine ranking

Additional Benefits of Our E-Commerce Web Design Systems Include:

Open-source code, which allows your system to be customized any way you want
Flexibility to operate and manage your store almost any way you would like
Multi-language and multi-currency support so you can sell to anyone in the world

Respond to these questions

I need a new small business website to sell a few products or to promote my services. This is my first real website.
I need to improve my existing small business website to be more effective.
I work for a medium-sized business in marketing or online management and we are seeking a web agency to help enhance our existing website.
I am the online manager of a large business and our internal team needs help improving our website and enhancing our brand.
I want to know, what are some of the other associated costs for websites?

Are you ready to discuss your next E-commerce website project with one of our E-commerce professionals? If so, call us at: 805-467-6777

Government

Posted by admin

Your website is the most important sales tool you have.

Call (805)467.6777 to Help You With: Custom Web Design, Responsive Web Design, Mobile Website Design, E-Commerce Web Design, Search Engine Optimization, Social Media Marketing, Defining Your Business Identity, Company Positioning, Graphic Design, Logo Design, Google, Yahoo, Bing and Yelp Business Submission and More.

Website Retrofit will work with you to chart your objectives and create a roadmap for the growth of your website after launch. For our team of experts, your goals are our goals; we will focus our efforts to ensure both your audience and business objectives are being reached. Our 24/7 support is prepared to meet your complex daily and long-term needs. With over 20 years of Web experience, we dedicate the right people to meet your needs on both a proactive and reactive basis. Everything your organization needs to build and maintain an aesthetically-pleasing, powerful, evolving website is there when you need it, backed by our 24/7 support structure. From multi-faceted ongoing support to providing a dedicated number of hours per month, our retainer team is there to implement reliable solutions for all your needs. We support customers in all industries, have a robust and easy to use ticketing system, track site changes, have a site alert system in place, and provide monthly reports.
Website Retrofit specializes in original web designs and search engine optimization for Government Website. Contact us to ensure the focus and appeal of your business through the Internet.
Tell us about your project:
________________________________________


Utilities

Posted by admin

Your website is the most important sales tool you have.

Call (805)467.6777 to Help You With: Custom Web Design, Responsive Web Design, Mobile Website Design, E-Commerce Web Design, Search Engine Optimization, Social Media Marketing, Defining Your Business Identity, Company Positioning, Graphic Design, Logo Design, Google, Yahoo, Bing and Yelp Business Submission and More.

Website Retrofit will work with you to chart your objectives and create a roadmap for the growth of your website after launch. For our team of experts, your goals are our goals; we will focus our efforts to ensure both your audience and business objectives are being reached. Our 24/7 support is prepared to meet your complex daily and long-term needs. With over 20 years of Web experience, we dedicate the right people to meet your needs on both a proactive and reactive basis. Everything your organization needs to build and maintain an aesthetically-pleasing, powerful, evolving website is there when you need it, backed by our 24/7 support structure. From multi-faceted ongoing support to providing a dedicated number of hours per month, our retainer team is there to implement reliable solutions for all your needs. We support customers in all industries, have a robust and easy to use ticketing system, track site changes, have a site alert system in place, and provide monthly reports.
Website Retrofit specializes in original web designs and search engine optimization for Utilities. Contact us to ensure the focus and appeal of your business through the Internet.
Tell us about your project:
________________________________________


Luxury Brands

Posted by admin

Your website is the most important sales tool you have.

Call (805)467.6777 to Help You With: Custom Web Design, Responsive Web Design, Mobile Website Design, E-Commerce Web Design, Search Engine Optimization, Social Media Marketing, Defining Your Business Identity, Company Positioning, Graphic Design, Logo Design, Google, Yahoo, Bing and Yelp Business Submission and More.

Website Retrofit will work with you to chart your objectives and create a roadmap for the growth of your website after launch. For our team of experts, your goals are our goals; we will focus our efforts to ensure both your audience and business objectives are being reached. Our 24/7 support is prepared to meet your complex daily and long-term needs. With over 20 years of Web experience, we dedicate the right people to meet your needs on both a proactive and reactive basis. Everything your organization needs to build and maintain an aesthetically-pleasing, powerful, evolving website is there when you need it, backed by our 24/7 support structure. From multi-faceted ongoing support to providing a dedicated number of hours per month, our retainer team is there to implement reliable solutions for all your needs. We support customers in all industries, have a robust and easy to use ticketing system, track site changes, have a site alert system in place, and provide monthly reports.
Website Retrofit specializes in original web designs and search engine optimization for Luxury Brands. Contact us to ensure the focus and appeal of your business through the Internet.
Tell us about your project:
________________________________________