What browser or what devices are you using to view this website?
Is your website Mobile Friendly? Does it adhere to Responsive Website Design?
We never know if a visitor to our website is using a PC or a MAC, maybe even an iPhone® , Android® or tablet. How will your website look? Will it even work at all?
Don’t assume because it looks good to you that it looks good to everyone.
HTML5 is here. We now develop to this latest, cutting-edge standard. W3C standards enhance accessibility and promises long-term durability (which we call “forward compatibility”) for any document published on the web. If you care to reach the largest audience for the longest time possible, you want to work with web standards, and where document structure and layout are concerned, HTML5 and XHTML & CSS are the way to go.
We’re talking “Accessibility”. Is your website built using frames? How about flash? If you can answer yes to either of these questions, your website may not be viewable to your highest potential customers.
Companies with many computers typically rely on their IT department to update software and plug-ins, and this takes time. What if the IT department hasn’t gotten around to updating the decision makers computer yet?
Search Engine Friendly
Even if you have the coolest website on the internet, if people can’t find you on the search engines, you don’t exist!
Search Engine Optimized
The search engines are of paramount importance to our clients. Good thing “class” has two S’s in it so we can place a special emphasis on the search engines here. We build websites in a way that the search engines love and will allow it the best possibility to achieve the highest position on the search engines.
Let’s be honest with each other. The content on your website is getting older every day. That’s a fact. You might not know how to update it or you’re just too busy. Either way your website isn’t receiving the attention, nurturing and maintenance it needs. And so, there it sits, doing nothing, languishing… all alone.
We can help. We have been maintaining websites for busy business owners since 1997. Let us provide your website with things such as fresh content, targeted keywords, monthly maintenance and the extra special attention it so desperately needs. The reality is, if you want your website to work, it must be fresh, and it must be cared for.
Ways We Keep Your Website Well Maintained
Updates to calendar or events
Add breaking news or upcoming events
Add photos, graphics, graphs and charts
Text re-writes and improvements
Site facelifts and makeovers
Keeping the homepage fresh for return customers
Product changes and additions
Why Use Our Website Maintenance Service?
Have our web experts at your fingertips whenever you need one.
Outsource to us, no need to have a web designer on staff.
We use valid W3C code.
No need to train your staff on content management programs.
Fast Turnaround. Most requests completed within 24 to 48 hours.
Cost-Effective updates. Fresh websites do better on the search engines.
You already have enough to think about.
Professional edits – your web site maintains its quality.
Economical and convenient
Website Retrofit is the professional’s choice for one-stop, cost-effective website maintenance. We take care of the details so you and your staff can get back to doing what you do best – running your business!
CONTENT MANAGEMENT SYSTEMS
Content Management Systems (CMS) vs. Open Source CMS
CMS (content management systems) for websites have existed in different forms for several years. While these systems have always provided a means for non-technical personnel to update and sometimes manage content, until recently the majority of these systems negatively impacted Internet marketing efforts.
Open source means that the application is built in a “non-compiled” code format. Any developer is permitted to use the application and make whatever changes to the code they require to meet their needs. In most cases the base product is offered to the open source community free of charge. Developers who implement the product continually build new modules and applications that are compatible with the system. This means that rather than having one company responsible for upgrading the system, in many cases you will have open source communities consisting of thousands of developers who are continually building new modules and improvements.
Website Retrofit does not lock you into a proprietary content management system, but chooses to use open source content management systems. With today’s new generation of “open source” CMS systems many of the former weaknesses of content management systems have now become strengths. Rather than negatively impacting Internet Marketing efforts, these platforms make it easier to implement and manage content and make managing Internet Marketing efforts more efficient.
Open source CMS Website Retrofit develops and deploys:
Website Retrofit recommends WordPress, an easy-to-use CMS (content management system) and blogging platform with the ability to incorporate e-commerce as well as other functionalities. The WordPress CMS platform is feature rich for you with easy-to-use plug-ins that install quickly so your site can grow as quickly as your business.
Nearly 17% of today’s websites are powered by WordPress
Backed by a large community of open source developers, WordPress is the #1 CMS we recommend due to its…
Security and Creditability
Client and User Friendliness
Easily incorporate a Blog, Client / Member Login, E-Commerce Catalog
Our shopping cart offers enterprise-level features, which allow you flexibility that is completely customizable to suit the needs of your ever-changing business.
Website Retrofit will develop an online shopping cart which includes:
Smart Dashboard Widgets
Product Landing Page Development
Create and Sell Any Product
Cart Search Functionality
Popular Products Sidebar
UPS Shipping Integration
Supports a wide variety of popular payment gateways
CMS control panel includes: monthly sales overview, recent orders, and recent reviews, which you can amend, trash, publish and so on.
Real-Time Flash Banners and Coupons
Website Retrofit will create a “how to” video for the content manager. Video will include how to upload products, upload photos, process orders, etc.
GOOGLE ANALYTICS CONSULTING
Google Analytics may be free, but are you sure you have it installed properly? Is the data you are seeing reliable and actionable?
Google Analytics has a variety of configuration settings. Knowing the best way to apply these capabilities to your site requires a significant amount of experience. You will get the best performance from your website by having us help you interpret the data. Once we understand the specific challenges of your business, we’ll work with you to tailor Google Analytics to the needs of your website and help you perform a detailed analysis of the results.
W3C WEBSITE DEVELOPMENT
Why should I care that Website Retrofit uses HTML5 or XHTML 1.0 Strict, CSS, and W3C web standards?
When properly used, W3C standards enhance accessibility and promises long-term durability (which we call “forward compatibility”) for any document published on the web. If you care to reach the largest audience for the longest time possible, you want to work with web standards, and where document structure and layout are concerned, XHTML & CSS are the way to go.
Why Valid Source Code Matters For SEO
Testing your web pages in different browsers is an absolutely necessary process for building any web page. It allows you to see what others can see, and often you will notice mistakes in your website’s HTML code because of the broken appearance they cause in browsers. But what if your site displays the pages exactly as you intended. Are your pages error-free? Not necessarily.
If you’re concerned at all with search engine optimization… validating your source code is a necessity.
The W3C sets the standards for coding XHTML and CSS for web pages. They also provide tools to validate your code for free. So do some third-parties. The question you might be asking is, “If my page looks fine in Internet Exporer, Netscape, Safari, Firefox, etc., why do I need to worry about validation?” If all you’re looking for is proper display, you might not have to. However, if you’re concerned at all with SEO, and you probably should be, validating your source code is a necessity.
One reason for this is the difference between search engine spiders and browsers. Spiders “crawl” the web indexing web pages and their content. They are basically toned-down web browsers that aren’t concerned with displaying for a user but with recognizing content. In other words, search engine spiders are looking at the same code your web browser is and parsing it in a very similar way. This difference in functionality, however, is vast.
There is pressure on web browser developers to ensure that their browsers display pages correctly.
This often includes forgiving errors in the source code. Improperly nested elements, unclosed tags, unrecognized parameters – these are all errors in HTML code that might not affect your web page’s display in your favorite browser. However, when it comes to search engine spiders, it can be an entirely different story.
Why leave the possibility open of causing problems for search engines when they try to index your pages?
That is not to say that small errors in your HTML code will spell death for your search engine rankings. Certainly they won’t normally make your page invisible to spiders. They can, however, disrupt the vastly important process of a spider parsing your page for all relevant content or make some of that content invisible. And since so much of SEO is paying close attention to every little detail of your site and its content, why leave the possibility open of causing problems for search engines when they try to index your pages?
Benefits of valid XHTML & CSS
Increased interoperability. XHTML pages can easily be viewed on wireless devices like PDA’s and cell phones.
Cleaner, more logical code adding better integration in older existing systems.
Future transition to more advanced technology. Allows future XML technology to be easily integrated in to an existing site.
Greater accessibility, broadening your potential customer base. Pages will work with screen readers for the visually impaired.
Bandwith conservation. Pages are smaller than old HTML designs and will load much faster for slower internet connections.
Increased readability by search engines
WEBSITE USABILITY CONSULTING
Understanding your user is the most critical step in the development of any website but it’s our ability to marry the user’s objectives with your business objectives that sets our method apart. We keep your business, marketing, SEO, and technology requirements in mind and recommend strategies and solutions that meet your user’s needs, and your business goals. We can help you discover the power of usability, understand your users, and properly implement industry standards and best practices to maximize your online investments.
Information architecture & sitemapping
Web standards/style guide
We can review your site from a usability perspective to evaluate the overall health of your website. Our diagnostic will improve the effectiveness of your website by identifying and documenting specific problem-areas based on best practices. More importantly, we’ll provide recommendations on how to correct it.
MOBILE WEB DESIGN
Mobile is taking over at an alarming pace; on average 56% of Americans now own smart phones, and tablet shipments are projected to top 240 million worldwide in 2013.
Does your website strategy include Responsive Web Design (RWD)? Responsive web design responds to the needs of the users and the hand held devices they’re using. The layout changes based on the size and capabilities of that specific device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.
The Benefits of Having a Mobile Website
Website is more search engine friendly
Website will be optimized for all “smart” devices
Working towards “One Web” – W3C Recommendation
Design & Usability
Our award-winning designs and intuitive user experiences specifically address our clients’ business goals and solve user challenges. Driven by passion and innovation, our work has been recognized for high standards of excellence by numerous industry experts. Our websites not only give the front-end user a great online experience, they’re also easy to update for back-end administrators.
Website Retrofit empowers our clients with an easy to use Content Management System (CMS). The Americaneagle.com idev® Content Management System(CMS) has evolved over the past 20 years to be a highly robust, highly flexible solution. idev CMS is constantly evolving and can be fully customized, yet the core platform can easily handle everything from a small consulting firm site to a large multi-site enterprise organization.
Website visitors today are sophisticated and expect easy to navigate sites and they have little to no tolerance for a site that doesn’t easily provide them with information. Website Retrofit offers more than a site search solution. Our search functionality features rich tools and capabilities that enable marketers and merchandisers to execute personalized and targeted campaigns that enhance the customer experience and increase conversions.
WEB DESIGN & DEVELOPMENT
What makes Website Retrofit the best choice for your website development project? It’s a simple answer. You can’t afford to waste your investment for such a crucial aspect of your business by leaving it in the hands of amateurs. You are investing not only money, but your time when you decide to redesign your website. Not all websites are created equally. Our talented team of digital strategists, graphic artists, developers, marketers, project managers and business development associates work in a collaborative manner on projects for each and every client. Working together in teams, Website Retrofit is able to generate successful online results for our clients. We’ve been doing it for many years!
All of our ecommerce platforms, including ROC, Magento, and Mozu, include features and functionality that turn your website traffic into conversions and repeat customers.
Intuitive navigation allows users to quickly find products. Order management through easy to use content management systems as well as customized shipping, analytics, marketing, SEO tools, and secure hosting all help increase conversions. Let our successful experience in ecommerce development lead you to bigger online profits.
Americaneagle.com has ecommerce solutions that work for all kinds of retailers, manufacturers, associations and government agencies, from emerging to mid-sized businesses to large enterprises. We work for some of the oldest and largest brands in the world.
Your ecommerce platform is more than the sum of its parts. With and ecommerce website developed by Americaneagle.com, not only will you receive the best in ecommerce functionality, you’ll get expert support, hosting, and strategic advice from a successful, experienced web design and development company.
Digital Strategy and Consulting
Website Retrofit’s digital strategy team consists of from all facets of the digital experience. Our focus is to become your trusted advisor in order to help you make the right decisions when it comes to your online presence.
This includes matching specific user preferences when presenting the content of your website to that particular user. This is accomplished by tracking user behavior on the website in order to ensure that the site is tailored or “personalized” for that user.
Search Engine Optimization
Search engine optimization is often about making small changes to parts of your website in order to affect the visibility of your website in a search engine’s organic or unpaid search results.
This includes the structural design of websites and other online solutions to support usability and findability. Typically, it involves organizing the information which is then used and applied to ensure a productive front-end user experience.
A/B testing is a simple way to test modifications on certain pages of your website against the current design and determine which ones produce positive results. It’s a way to validate that any change to an element on one of your web pages is improving your conversion rate.
Email marketing, using a current customer database or a purchased list, should enhance the relationship of an organization with its existing customers, encourage customer loyalty and repeat business, and help acquire new customers.
This area projects the tone for the site and outlines usability features. It defines the site hierarchy, by determining what the most important features/pages are on the site in order to produce the most optimal user experience.This includes design guidelines, user mapping, and information architecture.
Web Analytics Mining
We use web analytics tools to understand the health of your website while mining data to provide you the most ROI possible for your website. When used together, predictive analytics and data mining can make marketing your website more efficient and produce successful outcomes.
The best place to start when designing a new website or creating a new section is with a definition of the necessary requirements. Answering our strategists’ questions will put you well on your way to optimal online success through a thoughtful, intelligent, and detailed definition of requirements.
Social Media Strategy
It’s critical to have a strategy behind your social media marketing efforts. The outcome of your social media strategy should include generating new leads, increasing your newsletter membership, promoting news and events, and more.
This concept is driven by understanding the moments of engagement between your visitors and your brand, along with the emotions they create. Experience designers analyze existing touchpoints and create new ones to produce the desired outcome.
This includes developing a plan that contains the recommended functionality in terms of site tools and their features. This strategy includes defining the necessary tools needed for the site and documenting the front-end and back-end features needed for implementation.
Search Engine Marketing
SEM is the form of internet marketing that deals with the promotion of your website through optimization and advertising. This may come in the form of paid search as well as the placement of website ads through a network of sites. The goal is to achieve a higher ranking on search results pages.
Hosting & Security
Website Retrofit provides quality, managed hosting services for our customers. Unlike many other hosting providers, our hosting services are custom tailored to your site.
Website Retrofit offers complete peace of mind when it comes to your hosting needs. We provide our customers the four most important aspects of website hosting:
Are you looking for reliability? We provide a redundant network/infrastructure design, 24/7/365 proactive monitoring with real physical employees in the datacenter 24/7/365 – NO outsourced third-party “smart hands”!
How about speed? We have many years of experience hosting ecommerce sites where performance directly affects the bottom line and have unique expertise in the different elements that impact site speed, including programming/database operations.
Are you worried about the security of your website host? We’ve been a PCI-compliant Level 1 Service Provider (highest level) . Website Retrofit uses PCI requirements as an underlying framework in securing all customer sites and we have experience with securing high-profile federal government sites (FISMA compliance). Our hosting experience also includes many years on the front-lines defending against web application/DDoS attacks.
Do you wonder about scalability? Our hosting services include a Managed Virtual Server Cloud Environment and we have tremendous experience in managing high-profile sites during high traffic events.
Website Retrofit integrations team has the experience and expertise to seamlessly integrate any third party software that your organization utilizes in order to give your users the best online experience possible.
ERP (Enterprice Resource Planning
CRM (Customer Relationship Management)
AMS (Association Management System)
OMS (Order Management System)
POS (Point Of Sale Systems)
No matter what ERP (Enterprise Resource Planning) your organization utilizes, Americaneagle.com will integrate it so that critical data, applications, and analytical tools are available throughout your enterprise, across all channels.
Americaneagle.com’s immense experience in implementing and integrating AMS (Association Management System) for small to mid to large associations and non-profits is one of the main reasons we are chosen to develop their online presence.
With the influx of smartphones, tablets, and everything in between, it’s quickly become mandatory that your business is accessible on the go via a mobile site or app.
A great app offers a truly unique and valuable off-browser experience. We make addictive apps that maximize entertainment and business functionality
Translate all of your ecommerce functionality to the small screen with an m-commerce solution. With an intuitive, easy-to-navigate app from Website Retrofit, you’ll put your customers that much closer to checkout, wherever they are.
With the abundance of so many different devices in which to access the internet, a responsive website is an ideal fit for many businesses. Responsive design allows you to display content to the widest range of devices without having to maintain separate versions of the site.
Give your customers the opportunity to interact with your brand anywhere and anytime with a mobile solution from Americaneagle.com. Whether your mobile solution needs a little push or a lot of hand holding, our mobile experts can provide valuable advice and strategies for capturing and converting the largest audience of users while maximizing ROI. Our mobile experts can steer your project from conception to completion, helping your team navigate between important choices like deciding between a mobile site, responsive site, or mobile app, and maximizing user experience. Choosing Website Retrofit for your mobile websites will ensure a friendly, easily navigable design that delivers the most valuable content to your target audiences in an upfront and intuitive manner.
Post Launch Support
Your website needs the support of a team that balances fast, reactive assistance with personal and knowledgeable proactive services. With over 20 years designing, developing, and hosting websites, Americaneagle.com has unparalleled experience in the industry.
Website Retrofit ‘s dedicated account staff includes the right people with the right knowledge when your WP site needs it most.
With many years of Web Design and Development experience, our post launch team is able identify any problems and find the solutions to best fit your needs.
Our team of committed account managers offer 24/7 support to ensure your ecommerce site meets your business goals and continues to gain profitability.
With thousands of websites launched, Americaneagle.com acts as your trusted advisor with full & flexible team-based support.
From a monthly hour allotment to multi-faceted ongoing support, our retainer team is designed to provide you with reliable solutions and implementation.
Our support staff offers quick reactive assistance, along with a balanced, broad, knowledgeable and proactive approach to overall website support across all industries.
In order to better manage customer data and interaction, a robust CRM (Customer Relationship Management) that your company chooses to utilize is easily and seamlessly integrated with your new website.
Integrating robust back office systems that help to manage orders, fulfillment, carrier, status, tracking, and more is crucial. No matter what OMS (Order Management System) you use, we can seamlessly integrate it.
A robust POS (Point of Sale) System, with inventory management software, built-in customer loyalty, automated purchasing, and robust reporting capabilities is the choice of many brick and mortar stores with an online presence.
If your organization is in need of integrating LMS (Learning Management System) to administer, track, report and deliver your e-learning tools, education courses or training programs, Americaneagle.com’s integrations team has the experience you require.
Website Retrofit will work with you to chart your objectives and create a roadmap for the growth of your website after launch. For our team of experts, your goals are our goals; we will focus our efforts to ensure both your audience and business objectives are being reached. Our 24/7 support is prepared to meet your complex daily and long-term needs. With over 20 years of Web experience, we dedicate the right people to meet your needs on both a proactive and reactive basis. Everything your organization needs to build and maintain an aesthetically-pleasing, powerful, evolving website is there when you need it, backed by our 24/7 support structure. From multi-faceted ongoing support to providing a dedicated number of hours per month, our retainer team is there to implement reliable solutions for all your needs. We support customers in all industries, have a robust and easy to use ticketing system, track site changes, have a site alert system in place, and provide monthly reports.
Banking & Financial
Food & Beverage
Foundations & Charities
Government & Politics
Media & Publishing
Not for Profit
Travel & Transportation